Technological development has transformed the world of photography in many ways. For the realization of catalogues, rendering has contributed to a revolution in the digital field by allowing for the creation of virtual environments, but one of photographic quality, making it no longer necessary to move between actual locations.

The creative process takes place in two distinct stages comprising several steps, which ultimately merge: you choose a location appropriate to the product, photographing the product in the studio and inserting the real picture in the virtual environment.

My photo

The choice of setting is specific for each product, as it must take into account style, materials and purposes, without forgetting the importance of meeting customers' tastes.

For example, a classic door will be enhanced in an environment appropriate to bring out its characteristics, adapting the illumination to the desired parameters to obtain an image of impact and one that correctly reproduces the peculiarity of the product.

The realization of a complete pagination, with high definition rendering and insertion of the product shot in the studio is the technological challenge of the moment in the field of rendering: that of achieving photographic quality

Light is optimized in the studio, in relation to the basic rendering idea. One must pay extreme attention to the type of light, to its source, to shadows and to the response of different materials.

These indications are transferred to the renderer who must calculate the environmental interactions to achieve a consistent illumination between the real photos and the rendering. The last step is to insert the photograph in the setting and to optimize any "untruthful" aspect, whether it is an inconsistent shadow or an error in perspective.

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